My name is Andrea, but you can call me Andy or Bersy if you prefer. Born in 1986, I grew up in Lugano, where I still live with my family.
Sports have always been a big part of my life. I started my hockey journey with Hockey Club Lugano, playing in the youth sector until U20. Later, I had the opportunity to train with Lugano's NLA team (2003-2006) before continuing my career with Hockey Club Ceresio (Second Division, later promoted to First Division) and GDT Bellinzona (First Division). I have also played in Second and Third Division teams in Ticino.
Since 2014, I’ve also been playing Inline Skater Hockey, competing in the NLA with Sayaluca (2014-2021) and Malcantone (since 2022). It’s been an incredible journey, with three appearances in the Swiss National Team (2018, 2019, 2022).
Beyond sports, I’ve built my academic background with a Bachelor's degree in Economics and a Master's in Management from the University of Lugano (USI) and Virginia Tech (USA). My expertise spans business management, logistics, and sales. I speak Italian, English, and French.
On a personal level, I’m a rather reserved person, but I firmly believe in human connection and mutual support. I’m working on keeping up with digital trends—mainly because I realized my daughters know more about them than I do! You might see me on our social channels: YouTube, TikTok, and Instagram. I’m still a bit “robotic,” but I’m getting better.
My dream? To build a project that creates loyal customers and makes people happy. I am a customer and a player first. I love listening to people’s needs, finding solutions, and staying informed.
ABShockey is the perfect place for me to challenge myself both professionally and personally. I’m happy to invite you to visit our website, place your trust in us, and make your first order. Don’t worry—I’ll personally make sure your order arrives smoothly!
How can I help you?
About me - Andri
Hey, I’m Andri, 27 years old, and honestly, my life pretty much revolves around hockey. I play inline hockey in the National League A and ice hockey in the 4th division. When I’m not on the rink or field, I’m training or watching NHL. I follow it super closely—same with the Swiss league. I basically know every line combo and contract extension out there.
So how did ABSHockey start? It actually happened pretty spontaneously—sounds cheesy, but I was on a beach in Hawaii, had a few beers, and my mind started spinning. I asked myself: why the hell are hockey sticks so expensive? And why do we all just accept that as normal? I started digging into it, and by pure luck, I met someone in Canada who was doing something similar. He showed me how this kind of business could work. There’s a lot more to the story, of course—but no need to bore you with the details.
My background’s pretty classic: I did a commercial apprenticeship, then spent some time in Canada and the US. After that, I studied Digital Business and worked in online marketing for a foundation and a startup. It all made sense, but my heart’s always been in sports—so at some point, I had to build something of my own.
When I’m not skating or training, you’ll probably find me skiing—mostly freeride, off-piste. Yeah, my schedule’s packed with hockey stuff, but honestly, I wouldn’t want it any other way.
If you’ve read this far—glad you’re here. Maybe we’ll cross paths on the ice sometime.
