About us

About ABSHockey

Hockey is not just our business — it is our everyday life.

ABSHockey was born out of genuine passion for hockey. Behind the shop are no anonymous managers, but people who play, test, compare, and think every day about equipment, performance, and what players really need.

Player-Driven Ice Hockey & Inline Personal Performance First

The people behind it

Who we are

A

Andrea

Founder, athlete, family man, Lugano

My name is Andrea — many people also call me Andy or Bersy. I was born in 1986, grew up in Lugano, and still live here today with my family. Sport has always been a central part of my life, and hockey has been with me since my youth.

I played in the youth system of Hockey Club Lugano up to U20, later trained with the NLA team, and continued my career with various other teams. Since 2014, I have also played inline skater hockey at a high level, including in the NLA, and I have had the opportunity to represent the Swiss national team as well.

Alongside sports, I studied economics and management and specialized in business leadership, logistics, and sales. For me, ABSHockey brings together experience, passion, and the desire to build something that truly makes people happy.

Lugano Ice Hockey Inline Hockey Management Customer First
AN

Andri

Content, digital, hockey nerd, ABSHockey videos

Hey, I am Andri — the guy from the ABSHockey videos. I am 27, and pretty much everything in my life revolves around hockey. I play inline hockey in the National League A and ice hockey in the 4th division. When I am not on the field or on the ice, I read about hockey or follow the NHL and the Swiss league.

The idea for ABSHockey started pretty spontaneously — but the question behind it was serious: why are hockey sticks so expensive, and why do we all just accept that? That curiosity turned into research, then into contacts, and at some point it became clear: we should try it ourselves.

My path went from commercial training to Canada, the USA, digital business, and online marketing. But in the end, it was obvious: my heart belongs to sports. That is why ABSHockey is not just a shop, but a project that comes directly from the scene itself.

National League A Digital Business Content Marketing Hockey Culture

What matters to us

Our mindset

We think from the perspective of players. That is why honest products, good advice, clear communication, and real hockey knowledge are at the core of what we do.

🏒

From the scene

We do not just sell hockey products — we live hockey ourselves and know the reality on ice and wheels.

🤝

Personal

There are real people behind ABSHockey. We do not want to feel distant, but approachable, honest, and accessible.

⚡

Performance

In the end, what matters is what the product can do. That is why we care about quality, feel, and strong value for money.

Why we do this

ABSHockey in 4 points

Real

We come from hockey and do not think only in margins, but in real player needs.

Direct

We like clear communication, short paths, and products without unnecessary marketing noise.

Modern

We combine sports experience with digital thinking, content, and a fresh view of the market.

Hungry

We are not finished. Step by step, we are building something that deserves long-term trust.

New at ABSHockey

SOYUZ

With SOYUZ, we are adding a brand to our range that fits our mindset perfectly: modern structure, a clear product philosophy, and a strong focus on what really matters on the ice. SOYUZ was founded in 2023 and is built around three core values: Performance, Precision, and Confidence.

What excites us most is the thinking behind the brand: investment goes into product development, engineering, material technology, and optimization — not artificial brand hype. At the same time, SOYUZ is already visible at the professional level and present in the KHL environment.

Founded 2023 Modern international hockey brand with a clear growth strategy.
Performance First Focus on engineering, carbon technology, and product development.
Professional Validation Used in professional environments with visible presence at KHL events.
Global Mindset Production in Belarus and China, with ambition for the international market.

Core Philosophy

Performance
Precision
Confidence

For us, SOYUZ is not just another brand in the shop, but an exciting addition for players who are open to something new while refusing to compromise on quality and performance.

How can we help you?

If you have questions about sticks, curves, kick points, goalie sticks, or the right setup for you, just reach out. We would rather help you honestly and find the right fit than simply sell you anything.

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