Why a high price doesn’t always mean better quality

When it comes to hockey equipment, the hockey stick is one of the most important tools on the ice. Many players believe that expensive hockey sticks are inherently better – but is that really the truth? In this article, we take a closer look at why a high price doesn’t always mean better quality.

Expensive hockey sticks: What’s really behind them?

It’s no secret that major brands sell their hockey sticks at high prices. The sticks are equipped with the latest technologies and materials, and these brands invest significant sums in development, marketing, and sponsorship. However, what many players don’t realize is that a significant portion of the price does not reflect actual manufacturing costs or quality, but rather the costs for brand image and advertising.

An expensive hockey stick doesn’t automatically mean it is more durable or performs better. In many cases, customers pay a premium for the brand name.

Hockey sticks: Price vs. Quality

The price of a hockey stick is often an indicator of a brand’s market positioning, but not necessarily of the product’s quality. There are numerous examples of high-priced sticks that do not perform better in independent tests than cheaper alternatives. Here are some examples from recent years:

1. Bauer Nexus 2N Pro vs. True AX9 One example is the Bauer Nexus 2N Pro, which is often compared to the True AX9 in tests. Despite a significantly higher price, the Bauer stick didn’t show clear advantages over the more affordable True AX9 in terms of shot power and durability.
   
   
2. CCM Ribcor Trigger 5 Pro vs. Warrior Covert QRE10 Another example is the CCM Ribcor Trigger 5 Pro, which didn’t perform better than the cheaper Warrior Covert QRE10 in categories such as puck feel and flex.
   
   
3. Easton Stealth CX vs. Sherwood Rekker M90 The Easton Stealth CX, another high-priced stick, couldn’t match the durability of the more affordable Sherwood Rekker M90.

Quality depends on several factors:

• Materials: High-quality materials like 100% carbon are crucial for the performance and durability of a hockey stick. This is now standard for today’s top models. If it isn’t, don’t pay over 150 CHF.
• Craftsmanship: A well-crafted stick should have balanced weight distribution and a stable structure. These qualities can be found in both expensive and more affordable sticks.

ABSHockey: High-quality affordable hockey sticks

Our sticks offer the same quality as major brands – 100% carbon, a weight of 350g for senior sticks, and a range of flex options from 20-112 – but at a fair price. Why? Because we don’t invest in expensive advertising campaigns but focus on manufacturing and directly meeting our customers' needs. With fewer expenses, we can offer sticks at a lower price.

Our customers benefit from an unmatched price-to-quality ratio. We provide custom-made sticks at a fair price without compromising quality. Starting at 187.40 CHF for senior sticks, we deliver an unbeatable combination of quality and price.

Conclusion: Quality doesn’t have to be expensive

The truth about expensive hockey sticks is that a high price doesn’t necessarily mean better quality, though it can be an indicator. It’s possible to find a high-quality hockey stick at a more affordable price if you know what to look for. At ABSHockey, we focus on transparency, quality, and fair pricing – so every player can bring out the best in their game without breaking the bank.

If you’re looking for a new hockey stick that’s both high-quality and affordable, ABSHockey is the right choice for you. See for yourself!

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